Middle East - Alfa Romeo and Arabian Ranches Golf Club: A shared passion for style and performance

Following a highly successful programme of activity in 2018, Alfa Romeo has announced that it will once again be the main sponsorship partner of the Arabian Ranches Golf Club (ARGC) in 2019. 

One of the UAE and Middle East’s most popular and best conditioned golf destinations, ARGC is the ideal location to showcase the Alfa Romeo brand’s traditional values of passion, sporty style, exquisite taste and performance, all of which are perfectly encapsulated by the latest generation of exciting Alfa Romeo vehicles - the Giulia and Stelvio.

The presence of the legendary Italian brand at ARGC means that, as well as enjoying playing on one of the region’s most popular courses, golfers can also choose a new Alfa Romeo - there are extra special price incentives across the entire model range exclusively available to ARGC members and Arabian Ranches residents. All new Alfa Romeo models are covered by a comprehensive five-year manufacturer warranty plus a five-year integrated service plan and there’s also a guaranteed buy-back programme.

Owning an Alfa Romeo is always a premium experience, and this includes a range of special privileges at ARGC for every new Alfa Romeo customer, with 14-day advance booking and preferred tee times - unlimited use of range balls, the par 3 course plus play on the championship course with golf cart - discounts on golf lessons are also available. On the day of play there’s a 20% discount on food and beverages and 10% discount on purchases from the pro shop - plus there are exclusivepreferred rates should you choose to book into the luxurious 4-star Clubhouse accommodation.

Located at the very heart of the multi-national Arabian Ranches 1, the flagship community of Emaar Properties that comprises close to 6,000 villas, ARGC has a very loyal membership and attracts thousands of UAE-based golfers all year round. Playing numbers are consistently high, and the popular Ranches Restaurant, with panoramic views of the golf course from its terrace, is firmly established as an extremely popular venue. It has continued to attract record numbers of diners since it was extensively refurbished in 2016.

Since the Alfa Romeo brand was founded in Milan, Italy in 1910, five key elements have made it one of the world's most desirable automotive brands - advanced technology, lightness and efficiency, performance and dynamism, distinctive Italian design and a unique spirit.

These are the essential ingredients to create an Alfa Romeo and which deliver 'la meccanica delle emozioni' ('the mechanics of emotions' in English). This distinctive line, used worldwide in Italian only, pays homage to the homeland where the legend was born over a century ago. And today still, the brand carries Italian-made pride on everyday roads, on the most famous racetracks and in the hearts of millions of enthusiasts.

Giulia Quadrifoglio, fitted with a powerful all-aluminium 510 hp V6 2.9-litre bi-turbo engine and 8-speed automatic transmission, guarantees exhilarating performance, with a top speed of 307 km/h, 0-100 km/h acceleration in just 3.9 seconds and maximum torque of 600 Nm. The line-up also includes models with 200hp and 280hp engines.

Stelvio, Alfa Romeo’s first ever SUV, is a premium mid-size vehicle with real stand-out. Designed for driving enthusiasts, it sets new standards in performance, style and technology. Available with a 280hp engine, the Stelvio line-up also includes the high performance 510hp Stelvio Quadrifoglio, the fastest production SUV around the famous Nürburgring track, holding a record lap time of 7 minutes and 51.7 seconds.

The sporty character of the entry level Alfa Romeo Giulietta follows the same approach to design that inspired Giulia and Stelvio, further enhancing its timeless appeal. With new sporty exterior details, an optimised onboard experience, new interior finishes and the choice of two enhanced turbocharged engines - 170 hp 1.4-litre and 240 hp 1.75-litre- Giulietta has improved herself yet again.